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West Coast Conference Workshops & Panelists



WED. FEB. 19th – 1:00pm – 2:30pm

Consumers (now more than ever) have the control to influence their own decisions. They’re reshaping the landscape, requiring healthcare brands to become more relevant, address individual customer needs and find creative ways to deliver value beyond a drug. There is also a wave of consumer companies making a splash entering the healthcare space and driving exciting change.

Witness the transformation as we hear from companies who recognize the massive changes upon us. Ready to share their passionate perspectives and ground-breaking ideas, we’ll learn how these inspiring individuals are making an impact in the world of healthcare consumerism.

Guest Speakers:

Stephen MaddenStephen Madden – Editor-in-Chief and GM – Medical, Marketing and Media (MM&M)
A native of Boston, Steve Madden is the general manager and editor-in-chief of MM&M. A publishing industry veteran, Madden has held staff positions at Fortune, Sports Illustrated, MLB Advanced Media, F+W Media and health and wellness publisher Rodale. He has won two National Magazine Awards for his work at Bicycling. Madden’s consulting business, Mana Content, has overseen strategy for diverse clients such as Nutrisystem, Golf Magazine, Strategic Insight and Zagster. He was the technical consultant to the film “The Armstrong Lie,” and is the author of Embrace the Suck: A Crossfit Memoir (HarperCollins).


Amanda Nguyen, Ph.D – Health Economist – GoodRx
Dr. Nguyen is a health economist on the Research Team at GoodRx. She applies her expertise in economic modeling and econometrics to help investigate and demystify complex issues in the healthcare market for consumers. She has contributed to GoodRx research on topics such as copay savings programs, out-of-pocket costs, and prescription drug formulary changes.

Prior to GoodRx, she worked as a consultant at Analysis Group, where she served as an economics expert in complex litigation matters involving payers, providers, and PBMs. A graduate of UC Berkeley, she completed her doctoral degree in economics at UCLA with a focus in health economics and applied microeconomics. While at UCLA, she also lectured in the economics department, teaching econometrics.


Chris Sandroussi – Senior Director, Digital Wound Care – 3M-Medical Solutions Division
Since joining KCI (now 3M) in 2008, Chris pioneered KCI’s digital health strategy, termed Digital Wound Care. Following the acquisition of KCI by 3M, Chris continues to lead this organization, leveraging concepts such as mHealth, remote monitoring, and other technologies in a pragmatic way to improve both clinical and economic outcomes, while enhancing patient and healthcare professional experiences.


WED. FEB. 19th – 4:45pm – 5:30pm 

Ready to up your game and claim the 2020 Eight That Innovate title? Come join us for an interactive session full of valuable tips, prizes and fun. Past winners and judges will reveal the secret ingredients to a winning pitch.


THURS. FEB. 20th – 9:20am – 10:35am

Be a part of the hottest gameshow around as suppliers and corporations duke it out, Family Feud style. Coming to you live from the DA4S stage, our host will be calling on audience members to join 2 lively rounds of DA4S Duel. Get ready to have some fun and learn what everyone has to say!



Beth CrouseBeth Crouse – Managing Partner and CEO – 2nd Spark

[Facilitator for The Consumerism of Healthcare]

[Facilitator for Eight that Innovate]

Beth’s passionate pursuit to push boundaries in the healthcare space has been the driving force behind the creation of compelling customer engagement strategies and innovative products for the clients she serves. As a firm believer in the importance of customer experience, Beth ensures her team employs an agile approach to marketing to address the evolving needs of customers in the ever-changing healthcare landscape.


Lauren Reitzel – VP, Client Services – 2nd Spark

[Facilitator for Eight that Innovate]

[Facilitator for Speed Dating Roundtables]

As the client service leader at 2nd Spark, Lauren is recognized for building exceptional client, inter-agency, and partner relationships that drive brands to exceed their business goals. She has deep experience in designing and executing unique customer engagement initiatives for pre-launch and launch brands across a spectrum of therapeutic categories.