Rina is the CEO and founder of Insyght Interactive, Inc., a strategic consulting firm serving the pharmaceutical and biotech industries within the US and internationally. Since starting her company in 1995, Ms. Yasuda has led an interdisciplinary team of medical content specialists, project managers, meeting planners, graphic designers, as well as IT developers.  Insyght’s foundation is built around innovation, thought leader engagement, managing medical meetings and events, developing enduring scientific content, and creating experience-enhancing technological tools. Throughout her tenure, Ms. Yasuda has leveraged her firm’s cross functional synergies to arrive at a uniquely client-focused and cost-efficient business model, pioneered the use of multiple innovative web-based and mobile app technology tools to meet evolving industry needs. In addition to her commitment to Insyght, she actively engages with local and national business associations, assuming leadership roles in organizations such as the Young Presidents’ Organization (YPO).  Her contributions have earned her numerous accolades including recognition as one of LA’s Fastest Growing Private Companies (LA Business Journal), a “Top Diversity Owned Business in the United States” (Diversity Inc.), a “Top Asian Owned Business in the United States” (Omnikal), listed on INC 500 Fastest Growing Private Companies and recognized by the Los Angeles Business Journal in its “Women Making a Difference.”