WORKSHOPS AND SPEAKERS
2023 Info:
GENERAL SESSION
CPO FIRESIDE CHAT
Moderator:
- Kristin Bentsen - Amgen
Panelists:
- Gordon Brooks - Eli Lilly and Company
- Michelle Younghouse - Amgen
THE RISE OF SOCIAL INFLUENCERS IN HEALTHCARE
Social Media “Influencers” have been front and center in the consumer world for many years. Companies and brands harness the power of authentic voices to connect and engage with like-minded audiences. Well…healthcare has now entered the conversation, and in a big way. The emergence of patient & caregiver influencers, and Digital Opinion Leaders (DOLs) is changing the digital healthcare landscape. In this session, we will explore how healthcare is identifying and activating patient, caregiver, and HCP influencers across multiple initiatives. Whether driving disease state awareness, recruiting for clinical trials in hard-to-reach populations, sharing novel data and insights — the role of this new breed of influencers is proving endless. You’ll hear about the rise of this new digital channel in healthcare, how to apply it to your business, and from a panel of healthcare professionals who will share case studies of this strategy in action. Don’t miss being on the forefront of this new frontier.
Moderator:
- Lauren Reitzel - 2nd Spark
Panelists:
- Beth Crouse - 2nd Spark
- Amanda Brantner - Jazz Pharmaceuticals
- Molly Donahue - Dexcom
AB 962 - THE CONVERSATION CONTINUES
Last year we began the discussion on AB 962 and how it was designed to promote diversity by requiring licensed hospitals in California to report their supplier diversity procurement efforts with minority, women, LGBT, and veteran-owned businesses. This year, we continue that discussion, layering in some new learnings and insights, new experts, and more discussions about the future, including California’s currently proposed AB 1392, which would require hospitals to create and report on plans to increase procurement from diverse suppliers, and AB 1204, which requires equity reporting.
WHAT DO YOU GET OUT OF THIS SESSION?
Hospitals: Hear from peers and relevant experts about what this means for you and how you can make this part of your reporting process.
Suppliers: Learn about regulations promoting the use of diverse suppliers in the California health care systems. Health & Life Sciences Corporate Partners: Learn about how California’s health care ecosystem is developing to
support diverse suppliers.
Moderator:
- Heather Cox - Certify my Company
Panelists:
- Andrew Kwok - Cedars Sinai
- Ernie Flores - Kaiser Permanente
SUPPLY CHAIN CYBER SECURITY RISK MANAGEMENT
Typically a Risk Assessment includes questions as it relates to Cyber Security. You might think that corporations look to the four walls of their company in terms of cyber security, but they actually look to how they can also protect their supply chain, as that is an additional level that needs to be addressed when it comes to cyber security. In this session, we will review what corporations are looking at, how they can help suppliers, what is expected of the supplier, and what suppliers need to put in place for their companies. We will learn of real-life situations and steps corporations and suppliers can take to mitigate these issues that may arise.
Understand the journey of supply chain cyber security management. We will explain how to strengthen cyber security in your supply chain and to be aware of the importance of assessments, audits, policies and procedures, cyber insurance and goal setting for creating a more robust structure to protect your assets and business partners.
Moderator:
- Elwyn Monroe -Dexcom
Panelists:
- Nima Heydarian - Dexcom
- Pamela Feld - Triumph Technology Group
INFLUENCING FOR SUCCESS: BRIDGING THE GAP BETWEEN CORPORATIONS AND DIVERSE SUPPLIERS
Join us for a dynamic session on the power of influence in the business world, specifically tailored to the unique dynamics between corporations and small, diverse suppliers. This session aims to equip both sides with the strategies and tactics necessary to foster the inclusion and diversity and mutually beneficial relationships.
For small and diverse suppliers, the session will provide insight into effective methods on how to influence corporations to engage in business partnerships. For corporations, the focus will be on internal influence – how to encourage procurement teams and the broader business community to actively seek out and engage with small and diverse suppliers.
This is a unique opportunity to hear first-hand experiences on how to influence, learn from successes and challenges, and take practical takeaways to build and foster authentic and long lasting business relationships.
Join us as we explore the art of influence in building successful business partnerships.
Moderator:
- Anna Hakobyan - AstraZeneca
Panelists:
- Nicole Van Valen - CVS Health
- Shweta Bhanot - AMPCUS
- Sam Yadav - Quest Safety Products
NAVIGATING COMMUNICATION STYLES FOR MEANINGFUL CONVERSATIONS
Join Omlie Consulting as they lead us through an interactive session to understand communication styles and approaches. Learn how to apply techniques to cultivate trusted relationships, work towards common goals and articulate your value with internal and external stakeholders.
Panelists:
- Amy Weinstein - Omlie Consulting
- Katie Stevenson - Omlie Consulting
